AWS ISV Product Transformation Program
Offering help to Enterprise B2B Independent Software Vendors (ISVs) navigate their transformation journey.
AWS ISV Product Transformation Program
The AWS ISV Product Transformation Program offers a structured, five-step approach designed to help Enterprise B2B Independent Software Vendors (ISVs) navigate their transformation journey. By addressing key concerns and challenges, the program guides ISVs through each phase of their evolution, from the initial Discovery to the ultimate Growth phase.
A pivotal component of this program is the Product Envisioning Workshop. This workshop serves as a business-outcome-focused strategy session aimed at establishing a comprehensive vision for product transformation. It provides ISVs with a strategic roadmap for innovation, modernization, and optimization, empowering them to imagine the future state of their products and business. During this workshop, ISVs are encouraged to adopt a “NextGen” mindset, envisioning the future potential of their offerings. They also develop a product-led growth strategy, which forms the foundation for transforming their business through the product flywheel. This flywheel approach focuses on sustainable growth, enabling continuous product improvement and long-term business success. Ultimately, the Product Envisioning Workshop equips ISVs with the tools and insights to drive innovation and position themselves for future growth in the competitive marketplace.
The Product Envisaging Workshop is a collaborative session (remote or on-site) designed to help software vendors or partners ideate, design, and strategize the development of new products or services that can be built and deployed on Amazon Web Services (AWS). The workshop aims to align business goals with AWS cloud solutions, ensuring that the ISV’s products are optimized for performance, scalability, security, and innovation.
Objectives of the Workshop
- Product Vision and Strategy: Define a clear product vision and strategy that aligns with market demands and business goals.
- AWS Capabilities Mapping: Understand AWS services and features that can be leveraged to enhance the product’s capabilities, such as AI/ML, data analytics, serverless architecture, etc.
- Architectural Design: Collaborate on the architectural design of the product, ensuring that it is cloud-native, scalable, and cost-effective.
- Go-to-Market Strategy: Discuss strategies for launching the product, including marketing, sales, and support in the AWS ecosystem.
- Technical Deep Dives: Engage in technical deep dives on specific AWS services that are critical for the product’s development, such as containers, databases, networking, or security.
- Customer Experience: Focus on creating a seamless and optimized customer experience, from onboarding to ongoing support.
- Compliance and Security: Address compliance, data protection, and security requirements relevant to the industry and the product.
- Monetization Models: Explore different monetization strategies available within the AWS Marketplace or other channels.
Typical Agenda
- Introduction and Objectives Setting: Overview of the workshop’s goals and what the ISV aims to achieve.
- Market Analysis and Product Ideation: Discuss market trends, customer pain points, and product ideas.
- AWS Services Overview: Presentation on AWS services and how they can support the ISV’s product vision.
- Architecture Design Session: Collaborative session to draft the product’s architecture using AWS tools and best practices.
- Breakout Sessions: Focused discussions on specific aspects like security, data management, or user experience.
- Go-to-Market Planning: Strategies for launching the product in the AWS ecosystem.
- Wrap-up and Next Steps: Summary of decisions made and actions to take post-workshop.
Outcomes
- A clear, documented product vision and architecture.
- A roadmap for product development and go-to-market strategy.
- A list of AWS services and features that will be used.
- Identified next steps, including timelines and responsibilities.
Who should attend?
- Product Managers: To guide the product vision and strategy.
- Technical Architects/CTOs: To design the architecture.
- Business Development Managers: To plan go-to-market strategies.
- AWS Solutions Architects: To provide expertise on AWS services.
- Marketing Professionals: To strategize the launch and customer engagement.
This workshop is crucial for ISVs aiming to innovate and scale their products effectively using AWS cloud technologies. To further assist you in your migration journey, contact us below.