Magnolia Insights Accelerator
A powerful, AI-driven tool to better understand users’ journeys for Magnolia
Insights Accelerator
The Insights Accelerator module, equips Magnolia’s customers with a powerful, AI-driven tool to better understand their users’ journeys.
At a glance, Insights Accelerator is designed to:
- Improve segmentation: Leverage AI to gain deeper insights and create more precise customer segments based on behavioural patterns, preferences, and interaction histories.
- Enhance targeting: Enable more accurate and personalized targeting by identifying the optimal moments and methods to engage visitors.
- Optimize campaigns: Use journey insights to tailor and optimize campaigns for each stage of the marketing funnel, driving more effective engagement.
This module offers the ability to capture behavioural data from your site visitors in order to gain insight into their likely goals and next-best-actions. Through Magnolia Personalization capabilities you can turn this insight into actions to help deliver a more personalized experience to your visitors.
Key features include:
- Anonymous and known visitor storage foundation
- Behavioural targeting ‘Interests’ capture
- AI Accelerator optimized Auto-Tagging of pages
- AI Accelerator Visitor description and Segment recommendation engine
- Insights Dashboard
- Data export capabilities
Please note that the Magnolia Insights Accelerator requires the AI Accelerator module and uses an external database to store behavioural information.